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• Articles for Exhibitors	• Articles for Meeting and Event Planners
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Effective market research helps you identify your target audiences, discover who your potential exhibitors are, and predict the success of your show. Additionally, market research can help you obtain information that you can use to publiciz...[read more]

A show isn't a show without exhibitors, which means that someone has to have the responsibility of selling space. According to Jim Meisenheimer, expert sales trainer, author, and consultant from Libertyville, Ill., selling is a process -- ...[read more]

While Baby Boomers and Generation Xers buy their products now, there's a new generation that trade show organizers must understand and appeal to for future success. It's the group referred to as Generation Why. People who m...[read more]

The best way to attract and mobilize more customers to attend your trade show is to bring a "show biz" mentality to all your marketing and at-show strategies. After all, you are in show business. In today's marketplace, consumers...[read more]

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