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• Articles for Exhibitors	• Articles for Meeting and Event Planners
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Exhibiting is a powerful extension of a company's marketing strategy. Yet how well do companies train their staff in exhibiting essentials?  The purpose of this survey was to examine in depth the role and content of staff training as conducted by individual exhibiting companies. The questionn...[read more]

Market research is one of the most valuable selling tools a show organizer has.  Up to the minute, accurate market data arms you with the type of valuable information you need to ‘sell’ your show to potential exhibitors, including who is attending your show, how well your exhibitors...[read more]

They pay your salary and make your job possible. Your association cannot exist without them. But can you honestly say that you are an exhibitor-focused organization? Can you claim to be part of the elite group that truly brings exhibitors i...[read more]

The traditional exhibitor/organizer relationship will not survive the pressures of today's competitive marketplace. As a result, show organizers need to find new and improved ways to keep the exhibitor of the future happy and loyal....[read more]

Do you view educating exhibitors as a necessary evil? � Or do you view it as a means of investing in your exhibitors, something that sets you and your show apart and increases the probability of a greater return on your exhibitors' show i...[read more]

They pay your salary and they make your job possible. Your show literally could not exist without them. They, of course, are your exhibitors. It has been estimated that major exhibitors' investments total up to $10 per seco...[read more]

Marketing is the key to creating a great trade show, but it is an inexact science with room for a multitude of errors. The following outlines 10 of the most common marketing mistakes that show managers make. Learn to avoid them and you will...[read more]

The success or failure of your trade show rests heavily on how well you market your event. Marketing, when done right, can project a positive image of your event, entice exhibitors to sign the dotted line, and attract loyal customers. How...[read more]

Traditional marketing is changing: Customers are more sophisticated and price sensitive. They expect products and services to be delivered faster and more conveniently. And they have no qualms about switching to competitors. At ...[read more]

Considered a vital link in a show's promotional plan, direct marketing is vital only if it's done right. It's certainly not as simple as typing a letter, adding an address and stamp, and popping it in the mail. Direct marketing specialist D...[read more]

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