Articles for Exhibitors

The world is suffering from a severe dose of Pottermania. Even if you don’t have kids, it’s impossible not to have heard about Harry Potter. In a relatively short time, he has cast his magical spell and become a veritable household name. His creator, J.K. Rowling has managed to pull off ...[read more]

How often do you exercise your exhibiting muscles? Do you have a regular workout designed to increase your tradeshow dexterity and boost your results? Whether you’re looking for strength training to increase your competitive edge, flexibility to improve your marketing strategy, or just general...[read more]

Sponsorship, in trade show terms, is still very much in its infancy. Major shows like CES use sponsorship very successfully. However, there are many shows that offer minimal opportunities which leaves the door open for savvy marketers to capitalize on unique promotional possibilities. Some of the m...[read more]

Candy, squeeze balls, pens, and key chains -- these provide questionable value to anyone visiting or staffing a tradeshow booth. � More and more meeting and marketing professionals are considering something a little different - booklets. � They are a way to attract higher quality prospects, reap...[read more]

Walk around any trade or consumer show and you will be able to collect a bag full of advertising specialties, or giveaway items all designed to promote. But look a little more closely. How many really do an effective job? How clearly do they get a message across? Is the message sufficiently visible?...[read more]

The media has the power to influence your tradeshow efforts whether it be in television, radio or print. Your job is to target your endeavors to create a positive company image and brand awareness of your products/services. How do you do that? Outlined below are 27 important points to help maximize ...[read more]

How did Hotmail gain over 12 million subscribers in 18 months? How did the very low budget movie "The Blair Witch Project" become such an incredibly successful phenomenon? The answer lies in the power of "buzz." Buzz or word-of-mouth marketing influences more people to buy, or ...[read more]

According to Michael Wolf in his book "The Entertainment Economy," entertainment is becoming a major force driving today’s economy. Entertainment has spread into all major industries and as a result, consumers have come to expect that they will be entertained all the time. What bet...[read more]

From go-go girls gyrating in a cage to Playboy Bunnies handing out product information, booth babes are making a popular comeback on the tradeshow floor. Although they never really went away completely, demand is growing in certain industries for this type of attraction. In Japan, it’s taken...[read more]

To succeed in today's aggressive and fast-changing marketplace companies/organizations need to continually identify their competitive advantage to either hold or increase market share. They need an in-depth understanding of the competitive dynamics of their market. Tradeshows are an excellent forum ...[read more]

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