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That’s what every company wants to be, especially now when stock markets worldwide are falling and threats of recession loom large on every horizon.  Management is being urged to ‘cut the fat’.  Many times the powers that be interpret this to mean eliminating staff traini...[read more]

1. Know what you want the team to accomplish.2. Understand what success means to the team.3. Decide what kind of teamwork will be necessary to do the job well.4. Recognize each team member’s strength.5. Identify how the individual team members will support each other.6. Assess what could go wr...[read more]

We all make mistakes, however, if we are aware of the pitfalls that can occur, there is a better chance we can avoid errors that, more often than not, can be fairly costly. The following are 10 of the most common mistakes exhibitors m...[read more]

The key to great exhibiting is marketing. But marketing is a very inexact science that leaves room for a multitude of errors to occur. The following are 10 of the most common marketing mistakes that exhibitors often make. Learn to avoid the...[read more]

Are you getting the best return on your show investment? This simple checklist acts as a reminder for many of the questions you need to ask and answer before exhibiting. They help guarantee your professionalism. PLANNING Planning begins with show research 18-24 months prior to the event. How...[read more]

Branding is a basic marketing concept that is designed to set your products/services apart from the competition. By using a particular name, phrase, design, symbol or a combination of these, you can create a unique identity. When choosing a brand name, consider the following five criteria: 1. It sh...[read more]

Whenever a recession threatens the economy, companies immediately look at where they can cut budgets. Without much forethought, the first to hit the block is inevitably training, followed closely behind by marketing. Why? Both are viewed on the balance sheet as expenditures rather than income genera...[read more]

The trade show floor is full of different types of people with different agendas. Some people have specific goals for attending the show; others do not. As an exhibitor your observation and questioning skills will be your key to determining who may be a viable sales prospect. Familiarize yourself wi...[read more]

Your needs seem so simple. You just want upper management to understand and appreciate the power and importance of your tradeshow program. You want budget approval. You want complete support and participation at all levels in the organization. Not much to ask you might think. However, if your reques...[read more]

Working a show is hard work and is often a case of survival of the fittest. Frequently you and your team need to be "ON" for 12 to 18 hours a day for, typically, three or more days at a stretch. Staying motivated can often be a real challenge, especially at the end of a day, or during the ...[read more]

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