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Survey the crowd at any trade show, and one trend immediately makes itself apparent.  Attendees are getting younger.  The infamous Baby Boomers are preparing for retirement, and Gen X’ers have moved into upper management positions.  Now we’re exhibiting for Generation Y. ...[read more]

Trade shows are a bonaza of sponsorship opportunities.  Talk with any show organizer, and they’ll be more than happy to explain how you can make sure your company’s name and logo are plastered all over the arena, on the program guide, over the hospitality suite, even on the tote bag...[read more]

Which of the following do you expect to see on the trade show floor:   A) A high-tech video display, showcasing exciting new products B) Signs directing you to a mini-seminar taught by industry experts C) A scantily-clad blonde bombshell, handing out brochures   A and B won’t ...[read more]

Your company is in a precarious position.  The marketplace is changing daily.  New companies enter the industry.  Your competitors are constantly unveiling new products, new services, and/or new marketing strategies.  How do you keep up with – or even better, how do you ant...[read more]

Autumn’s almost here, and you know what that means.  When the leaves start changing color and the school buses start their engines, it’s time for back to school.   It’s not just the kiddies who are headed back to class.  It’s an ideal time of year to provide ...[read more]

How many teams does your company send to a trade show?  Unless you work for the very largest of Fortune 500 companies, the answer is probably one.  It’s very rare for a company to send two teams to a show.  Instead the same small group of staff members have to pull double-duty a...[read more]

JK Rowling has done it again.  With her latest volume, Harry Potter and the Half-Blood Prince, she’s got fans lining up in the bookstores, vying for the chance to be the very first to grab a copy of the 600-page tome.   That in itself is a type of magic – she’s creat...[read more]

Shopping for trade show giveaways can be an overwhelming experience.  One catalog is jammed with custom printed pens, another showcases mouse pads.  Your boss mentions that last year, everyone was giving away really nice tote bags.  The sales rep really wants you to buy keychains that...[read more]

Are your sales people burnt out?  You may want to check.  Have they clocked too many twelve hour days?  Do they have enough frequent flier miles to charter a jet to Mars?  Are their faces permanently skewed into perpetual smiles from chatting with hundreds of thousands of trade s...[read more]

Set one foot on the trade show floor and instantly you’re surrounded by people.  Tall ones, short ones, old ones, young ones.  C-level executives are rubbing shoulders with corporate nobodies.  Some rush from booth to booth in search of giveaways while others draw your sales sta...[read more]

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