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• Articles for Exhibitors	• Articles for Meeting and Event Planners
• Articles for Show Management	• General Articles

Look at that throng of people crowding the trade show floor. People come from all over the country to walk these aisles, eager eyes flitting from booth to booth, scanning the exhibits for…what, exactly?   Research shows that the vast majority – 76% -- come to trade shows to disco...[read more]

It might seem a little backward.  After all, why would you want to waste time and energy worrying now about things that won’t happen until the show closes?  Doesn’t it seem like putting the cart before the horse?   It might seem that way, but the reality is that preparin...[read more]

It happens more often than you’d ever guess – in fact, it might be happening at the booth right next to yours.  Recent surveys of trade show attendees show that the most dissatisfied attendees are those who purchase something that they really didn’t want.  Needless to say...[read more]

Booth staff selection is the single most important factor in your exhibiting success.  More than graphics, signage, literature, giveaways, or any other variable, it is the people you put on the show floor that influence visitor’s opinion of your organization.  They are your ambassado...[read more]

Trade shows are all about promotion.  You are strategically planning to present your goods and services to a specially targeted audience, in order to meet clearly defined goals and objectives.  To maximize your success, however, it is imperative to make promotional efforts above and beyond...[read more]

Walk around any trade show and you will be able to collect a bag full of trade show giveaway items all designed to promote business. Everyone enjoys receiving a gift. Gift giving creates a favorable impression. It can build goodwill, be an incentive, communicate a me...[read more]

When a show’s a year away, it may seem like you have lots of time to get ready.  But appearances can be deceiving.  Twelve months is not long, especially with all the pre-show planning, training, and preparation you’ve got to do.  Here is a checklist of sixteen vital items...[read more]

One of the major objectives of any trade show exhibit is to create a lasting impression in the attendee’s mind.  After all, if a visitor can’t remember you, how can he give you his business?  You also want to create a positive impression, and unfortunately, that’s harder ...[read more]

Doing business in the global marketplace requires exhibiting overseas.  Participating in international shows helps establish your company’s presence as a global player, and is perhaps the single most valuable tool in forging new, valuable relationships with your foreign counterparts. &nb...[read more]

Routine is comfortable.  We like knowing what we’re going to do, when we’re going to do it, and what we’ll be wearing while we do it.  It’s nice, safe and predictable.  There are no surprises, no unforeseen contingencies, no upsets.   There is also no gr...[read more]

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