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What makes one tradeshow exhibit memorable and another so-so?  What can exhibitors do to get attendees talking after the show?  What can motivate visitors who may have had no previous intention of visiting your booth decide that they definitely have to stop by?   Entertainment! ...[read more]

Look out there on the show floor.  Check out the attendees.  They look ordinary enough -- but they have secrets.  Dirty little secrets that they'd never tell anyone, not even under duress.  Successful selling at trade shows depends upon two things.  One is your products a...[read more]

Firework displays are a traditional part of summertime celebrations.  There's something about them -- the noise, the color, the pyrotechnic glory -- that resonates with crowds.  According to some experts, fireworks as we know them got started in the 10th century.  That means that this...[read more]

I hear it all the time: Tradeshows are a waste of time and money.  We stand around, selling our hearts out, and what do we have to show at the end of the day?  Nothing.   Well, that's the result you should expect, if you're like most exhibitors, and neglect the most crucial aspect o...[read more]

You never get a second chance to make a first impression.  It's a saying so true that it has become cliché -- a phrase used by suit salesmen and purveyors of shampoo -- but it's a saying that should serve as a motto for your booth staff.   A trade show is a non-stop series of begi...[read more]

Let's face it.  Participating in a trade show is expensive.  There's no doubt about it.  When you add up all the expenses associated with trade shows -- including registration fees, display costs, shipping, giveaway items, booth staff salaries and lodging, and more -- you're talking a...[read more]

What\'s the most precious commodity in the world?  Nope.  Not gold.  Not platinum.  Not uranium.  Not diamonds.  The most precious commodity in the world is not something you can mine, or harvest, or hoard in safety deposit boxes.    The most precious commo...[read more]

Market research is one of the most valuable selling tools a show organizer has.  Up to the minute, accurate market data arms you with the type of valuable information you need to ‘sell’ your show to potential exhibitors, including who is attending your show, how well your exhibitors...[read more]

Selecting a name for your new business is not easy. A name does more than identify your company.  It tells customers who you are, what you do, and more than a little about how you do it.  Your name differentiates you from your peers, peaks customer interest, and invites further investigati...[read more]

There’s a saying in the newspaper business: Advertising is expensive—but editorial is priceless!  This simple phrase speaks to the fact that readers trust and value any information they read in an article or column far more than any data they glean from an advertisement.  Even ...[read more]

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