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Since exhibiting comprises so many different components and functions, it’s no wonder that we make blunders trying to remember everything that needs doing.  However, some are more lethal than others and as such should be avoided at all costs.  The following seven points fall into tha...[read more]

At first glance, there’s no connection between Disney’s Winnie the Pooh and tradeshows.  The same is true of Piglet, Tigger, and the rest of the gang.  What could this cuddly group of childhood favorites possibly teach us about exhibiting? Surprisingly, quite a bit.  Ther...[read more]

Cell phones have changed our world.  With few exceptions, we can now talk to anyone we like whenever we’d like.  The staccato symphony of ring tones accompanies us through our days: from the morning commute to the crowded restaurant at lunchtime, during meetings and even during the q...[read more]

There are lots of ways to improve your team's performance at tradeshows.  From snazzy new displays to intensive training to rewards and incentives for top producers, it's difficult to even count the myriad ways   What's not difficult is to realize that some of these improvement method...[read more]

They say, “you can't teach an old dog new tricks” -- but if that old dog is an experienced exhibitor, he'd better learn some new tricks to stay alive in today's competitive tradeshow environment!   Recently, I had a range of experiences that brought home the importance of going to...[read more]

It's time for a visualization exercise.  Are you ready?   Picture this:   You're standing, with your booth staff, in your exhibit at a large tradeshow.  This is one of the best shows you regularly participate in as it attracts a sizeable number of your target audience.  ...[read more]

Right now, the business world is a-buzz about Chris Anderson's latest book, The Long Tail.  Even if you haven't read it, chances are you've heard of it: the best-selling business book that predicts the future of business lies in selling less of more.  Niche marketing, Anderson posits, isn'...[read more]

1.  Do:              Research a show carefully before you decide to exhibit.  Does this show attract a large number of people from your target audience? Tradeshow participation takes a lot of time, energy and resources.&nb...[read more]

Catastrophes come from out of nowhere.  Massive thunderstorms can roll through a region without a moment’s notice, knocking out power and phone lines.  An iffy meal at a local restaurant, and you have a staff member flat on their back with food poisoning.  Open up your sales mat...[read more]

When September rolls around, parents all across the country gleefully take to the stores, loading up their carts with all the supplies their little darlings will need to make it through the coming academic year. After all, school is a really busy time, and to do well, you need to be prepared.  ...[read more]

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