Harmonising with the Consumer Voice for Greater Brand Resonance

Before social media, marketers were the controllers of content and messages. With social media, true censorship lies with the consumers – they now dictate what is said about your brand. The communication of key messages and what your brand resonates runs the risk of being lost amongst consumer voices, and added confusion with the use of multiple platforms employed.

TVC, Print, Radio, Social Media and Mobile – while each of these reach and engage, without proper management and harmonisation, their collective impact can amplify clutter and dilute brands instead. Marketers now need effective how-tos and applicable strategies to harness the digital potential and leverage on various platforms to echo company’s values and key messages.
Through a showcase of best practices from and of global brands including HP, InterContinental, KFC, LG, Unilever, Nike, DBS, FairPrice, Volvo, Bank of Philippines, this 2-day conference will equip marketers with strategies and insights to funnel core messages with conviction and consistency. We will uncover Asia’s new IMC dynamics, hear strategies that evoke cohesive emotional responses and maximise impact via multiple touch points, in today’s digital age. Find out how you can capitalise on social media and integrate it seamlessly with offline channels to engage consumers and combat message dissonance. Grab this opportunity to acquire insights through best practices that will propel your brand up and above the rest!