In the current business scenario, it is vital suppliers have direct access to senior executives with final decision on vendor selection, and the ultimate sign off on all budgets. Reaching the decision maker, however, is costly, time-consuming and hard to achieve. This is where DRINK WORLD CONGRESS comes in. Drink World Congress (DWC) is a unique four-edition event series that finds new initiatives, arranges direct access to decision makers and delivers tangible business results to suppliers and makers of alcoholic drinks worldwide.

DWC brings together pre-qualified, proactive buyers from various regions to meet with the world’s premium suppliers and makers of alcoholic drinks such as spirits and wines, to meet one-on-one, exchange business terms and seal deals through a special, unrivaled system that includes pre-scheduled appointments and networking opportunities, all over a focussed three day period. DWC 2010-11 features four events.